August Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas
Looking to shake up your Reels game? You're in the right spot.
Each week, we'll showcase some of the top the Reels trends for small business owners, influencers, service providers, and coaches including weekly trending sounds plus how to use them in your business.
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August 2024 Reels Ideas
August 26:
Audio:
Let’s call this one a playful realization!
How to use it:
Use this audio to highlight moments of realization, surprise or when something clicks into place. You could also use it to express confusion over bad advice or practices in your niche. This one is great for creating engaging, relatable content that connects with your audience!
Hook Ideas:
Product-based: [Showcase a unique benefit of your product or service that might not be immediately obvious to customers, with the audio emphasizing that “lightbulb” moment when they figure it out]
Service-based: When your client says they didn’t feel like [something you recommend]
Example:
We like how this service-based example gets the message across with a simple lip sync.
August 19:
Audio:
Cozy autumn vibes
How to use it:
This trend is all about leaning into the end of summer and sharing what that means for your business with your audience. It’s a fun way to lean into new products or upcoming offers. If you want, make a simple b-roll reel a “this is your sign to [X]” hook!
Hook Ideas:
Product-based: This is your sign to get a [product type] for PSL season
Service-based: POV: You’re a [ideal client] who wants [desire] this fall
Example:
This service-based example shows how easy it is to pair b-roll with this audio.
August 12:
Audio:
This trend has produced some truly hilarious content!
How to use it:
The idea behind this trend is highlighting a scenario where someone – you or your audience – is feeling overwhelmed, pulled in too many directions or trying to take on too much. There are so many ways to have fun with this. You could use a lot of on screen text (like in the examples above) or just one simple statement your audience will relate to!
If you don’t feel like recreating this awkward-looking dance, there’s a CapCut template calling your name here!
Hook Ideas:
Product-based: Too many [product type] to choose from? Let’s make it easy…
Service-based: When you’re trying to [pain points for your audience] while you [obstacles]
Example:
We love the hooks in this super relatable service-based example – perfect for their audience.
August 5:
Audio:
90s kids know…
How to use it:
There are a couple of different ways you can jump on this nostalgic trending audio. One way is to pair it with a scenario that gives you a little “scare” – like myths in your industry or hearing someone say they don’t need your product. The other is to hone in on the seasonal angle! Summer is winding down (well, in the northern hemisphere) and you can use this audio to build hype about an upcoming offer or even just Fall itself.
Hook Ideas:
Product-based: “What’s the scariest thing about [audience pain point]?”
Service-based: When a client says [myth in your niche]
Example:
This service-based example demonstrates an easy way to give misinformation the side-eye.