3 Big Myths About Growing Your Business with Reels

Are you holding back on creating Reels because you believe they’re too time-consuming or that you need to be posting daily? If so, you’re not alone! There’s a lot of misinformation out there when it comes to using Instagram Reels to grow your business. In this post, I’m going to debunk three of the biggest myths that may be stopping you from effectively using Reels to build your audience and drive results.

Let’s dive into why these myths aren’t true—and what actually works instead!

Myth #1: You Need to Post Reels Every Day to See Growth

The Truth: Consistency is key, not frequency.

One of the most common misconceptions is that you have to be on a daily content treadmill to see any real growth. The pressure to post every day can quickly lead to burnout, especially if you’re juggling running your business and creating content. The good news? You don’t need to post daily to see results!

The real secret is showing up consistently with intentional, value-driven content. Quality trumps quantity every time. Posting 3-4 high-quality, well-strategized Reels per week can be far more effective than churning out daily content without a clear strategy.

Success Story: I’ve worked with business owners who went from feeling overwhelmed by the idea of daily Reels to focusing on just a few strategic, well-researched posts each week. The result? Consistent growth without the burnout. They were able to maintain a steady flow of engagement and new followers by being intentional with their content. Instead of counting on going viral, this slow and steady approach ensures you’re always adding new, aligned followers to your account.

Key Takeaway: Focus on consistency and value rather than frequency. Your audience doesn’t need you to post every day—they need you to show up with content that resonates with them.

Myth #2: Views Are the Most Important Metric

The Truth: Engagement and conversions matter more than views.

It’s easy to get caught up in the allure of high view counts. After all, it’s a visible metric that feels like a measure of success. But here’s the reality: Views alone don’t grow your business. What really counts is how well your audience is connecting with your content and, more importantly, taking action.

While a Reel that goes viral can be exciting, it’s often the ones with fewer views but higher engagement that make the biggest impact. Real business growth comes from Reels that spark conversations, drive meaningful interactions, and ultimately lead to conversions—whether that’s more clients, sales, or inquiries. Adjusting your expectations around views and reminding yourself of your intentions behind being on social media in the first place can help with your mindset around this one, too!

Example: I’ve seen Reels with fewer views drive more comments, shares, and even DMs from potential clients than those with tens of thousands of views. It’s not just about getting seen; it’s about getting the right people to see you and take action.

Key Takeaway: Don’t get distracted by vanity metrics like views. Focus on engagement from the right people and how your Reels can help your audience take the next step with you.

Myth #3: Reels Are Time-Consuming

The Truth: Reels can be created efficiently when you have the right systems in place.

One of the biggest barriers to using Reels is the misconception that they take a ton of time to create. But when you leverage batching, repurposing, and quick frameworks, creating impactful Reels can take just a fraction of the time you might think.

With the right approach, you can plan and create a week’s worth of Reels in less than an hour. This is where the Reels Report membership really shines. It gives you ready-to-use prompts, trending audio recommendations, and quick content ideas so you can create strategic Reels without spending hours on them.

My all-time favorite time-saving technique is to use B-roll footage. B-roll is the supplemental footage you can layer over your main content, like background clips, behind-the-scenes shots, or visually appealing snippets that align with your brand’s vibe. The best part of creating B-roll is that you can capture it in bulk during any downtime—like a quick coffee run, setting up your workspace, or packing orders. This allows you to have a library of clips ready to use when editing Reels.

When creating Reels, you can easily repurpose your B-roll footage to fill gaps, create engaging transitions, or visually illustrate your message, cutting down editing time significantly.

Quick Tip: Batch-record B-roll whenever you’re out and about or completing routine tasks. Having a selection of generic, yet on-brand footage ready to go means you’ll always have something to work with, speeding up your content creation process.

Behind-the-Scenes Look: My workflow involves spending just 30 minutes a week planning and creating Reels. By batching the process, leveraging frameworks, and utilizing B-roll, I can streamline the entire process and focus on what really matters—getting results. A quick tip: Use templates and batch-edit to save even more time!

Key Takeaway: Creating Reels doesn’t have to be overwhelming. By simplifying your process, using B-roll strategically, and leveraging efficient strategies, you can make Reels work for you without taking over your schedule.

Ready to Start Using B-Roll in Your Reels?

If you want to make Reels faster and more engaging, download my free B-roll guide to learn how you can start building a content library that saves you time and boosts your creativity.

In this free B Roll guide I'm sharing:

✔️30+ B Roll ideas you can record today (no dancing or pointing required!)

✔️how to organize your clips and ditch the overwhelm

✔️how to optimize your B Roll clips so you actually use them

Plus, examples to show you exactly how I use B Roll in my own content creation. It's time to work smarter, not harder when it comes to creating Reels for your business!