September Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas

Looking to shake up your Reels game? You're in the right spot.

Each week, we'll showcase some of the top the Reels trends for small business owners, influencers, service providers, and coaches including weekly trending sounds plus how to use them in your business.

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September 2024 Reels Ideas


September 30:

Audio:

🔗 I’m me again!

Fun little snippet from “Adventure Time”

How to use it: 

The idea behind this one is focusing in on the transformation your product or service delivers. Put the spotlight on how your business can help people feel better about some aspect of their lives. It could be something as small as a quick tip or trick you swear by, or a bigger mindset adjustment that will have your people feeling like themselves again.

Hook Ideas:

  • Product-based: POV: You’re [things your ideal customer loves to do] and you just got a [your product]. Life is good.

  • Service-based: What life feels like when [transformation your service offers]

Example:

We love how this service-based reel uses a simple concept to deliver a powerful, brand-aligned message.


September 23:

Audio:

🔗 Here right now

A fun remix of Willow Smith’s “Wait A Minute!”

How to use it: 

The idea behind this trend is sort of mixing two formats: “How it started/how it’s going” and “How’s your little business going?” It’s a chance to celebrate how far you’ve come – either personally or professionally – and to encourage your audience to keep going!

Hook Ideas:

  • Product-based: “How’s your little [product] business going?” / Great, thanks

  • Service-based: How it started / how it’s going

Example:

This product-based example combines two b-roll clips – easy breezy!


September 16:

Audio:

🔗 Transformation (let me think about it)

A little snippet that builds drama

How to use it: 

This trend can be used in a few different ways. One fun, easy way is to contrast your current self with your old self, sharing something you wouldn’t have believed before. You could also use it to create any kind of sharp contrast, like a mindset adjustment. Just make sure to time the “reveal” with the changing beat!

Hook Ideas:

  • Product-based: Get ready to screenshot [tips or tricks related to your product or business]

  • Service-based: 2024 Me: [statement] / [Other time] Me: [contrasting statement]

Example:

This kind of face-free example would work for any business type! Just share a quick tip in time to the beat.


September 9:

Audio:

🔗 Expectation vs Reality

Cheers and boos for a fun contrast

How to use it: 

This is such an easy trend! If you’re not feeling super inspired, this is the one to go with. Just create one scenario that gets cheers (like the final result) and one that gets boos (like all the work that goes into it)!

Hook Ideas:

  • Product-based: Pride about something in your business/negative comments from strangers on the internet

  • Service-based: The result / the work that goes into it

Example:

It would be easy for service-based businesses to create something similar to this example.


September 2:

Audio:

🔗 Thirty Minutes

Tiffany “New York” Pollard is basically a meme factory!

How to use it: 

The dialogue (“Do you know you have 30 minutes??”) mixed with a spooky sound makes this trending audio great for highlighting anything that has a limited timeframe. It would be perfect for promoting a limited-time offer or to remind your audience that they need to start something (like booking your service) today!

Hook Ideas:

  • Product-based: [Season/event] is only X days away

  • Service-based: When you need [your service] but you’re about to miss the [sale, launch, etc.]

Example:

This knowledge/service-based example uses the sound to create urgency.

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October Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas

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