Insights For Reels?!
You read that right! The much anticipated insights for Reels was announced Monday, May 24th and here at B Squared Social, we couldn’t be more excited . . . except for the fact we don’t have access to them yet ha. Many of our followers are in the same boat, and the odd follower has said they are the lucky unicorn that has access to those juicy insights already.
As always with any feature on Instagram, there seems to be no rhyme or rhythm why some people get certain features and others don’t. We’ve said it in the past . . . Instagram Reels is incredibly glitchy. We’ve updated the Instagram app many times, and still have yet to see those insights.
Based on Instagram’s announcement, we know they created insights for Reels to better understand and evaluate our performance on the app. The metrics will include:
How many times your Reels have been played.
How many accounts your Reels have reached.
How many likes your Reels have received.
How many comments your Reels have received.
How many times your Reels have been saved.
How many times your Reels have been shared by viewers.
Instagram also plans to roll out these above metrics in your actual account insights, so you can better understand how Reels, as a feature, plays a part in your overall account.
