Here’s 31 Ways to Refresh Your Instagram This Summer
If you're looking to give your Instagram a quick, strategic reset this summer, you're in the right place. With just one task a day, you can achieve a refreshed Instagram presence that works hard for you. Follow along on Instagram as I walk you through each tip, one day at a time, making your summer social media strategy a breeze!
Update and optimize your profile picture. We recommend using a headshot of yourself whenever possible.
Research and add keywords to your “name” section. Google Keyword planner is a great free resource to help see the search volumes for your keywords.
Get AI to audit your bio. I shared how to do this here.
Update your bio, including keywords, authority-builders, and a call to action.
Update or create a landing page from your link in bio. You can do this either on your own website or with one of my favorite free tools, The Leap.
Refresh your highlight covers
Update your highlight content to include current offerings as well as reviews or testimonials
Use The Leap to create a free lead magnet
Use ChatGPT to create a content calendar that you will stick to
Buy a new set of content templates —we love these from Your Template Club (affiliate link!)
Grab a trending Reel audio and hook template from our blog
Check your peak time to post and aim to post 2-3 hours before the peak
Create a pinned “about me” Reel. You can see my example here!
Create a pinned “what to expect from this account” carousel. Check out how I did this here.
Create a pinned post promoting your free lead magnet… you guessed, I have an example here!
Update your hashtag lists using Flick (affiliate link)
Commit to going live at least once a month
Do a collaboration post or Reel with someone serving a similar audience
Use ChatGPT to review and refresh your content pillars
Review your insights and repost your most engaged content from last year
Review your insights and recreate a post that didn’t do as well as you expected
Use ChatGPT to come up with a new 10-part educational Reels series
Decide on a day for your weekly or biweekly stories Q&A and stick to it
Schedule a B-Roll filming day with a friend and create your own B-Roll library. I have a free guide on this here.
Setup basic messaging automations with Manychat.
Try a direct-to-camera / talking head Reel. I created a year’s worth of free ideas, scripts, and ChatGPT prompts for you here. You just need to share any piece of my content to your stories, tag me, and you will get it sent over automatically.
Grab some stock videos from Hautestock (affiliate link). Use code BSQUARED for 15% off!
Plan and create the content for your next sales campaign. I swear by the 8 DAY CAMPAIGN (affiliate link).
Start a running list of questions you get from your audience and use it inspire your next post.
Create a poll in stories asking your audience what you should post next.
Schedule a Reel and take the rest of the day off!
Found this helpful? Share it with a friend or send me a DM on Instagram and say hi!