January Reels Trends: Hot Off the Press Weekly Instagram Reels Ideas
Looking to shake up your Reels game? You're in the right spot.
Each week, we'll showcase some of the top the Reels trends for small business owners, influencers, service providers, and coaches including weekly trending sounds plus how to use them in your business.
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January 2025 Reels Ideas
January 27
Audio:
🔗 And That’s the Way I Like It
SZA with Kendrick Lamar
How to use it:
The idea behind this trend is sharing a statement people make about your business – something like “All you do is talk about how much you love your customers” – and then showing that yeah, that’s exactly the way you like it!
Hook Ideas:
Product-based: Them: All she does is promote [products] Me: And that’s the way I like it
Service-based: “So you just [what you do] all day?”
Example:
This service-based example couldn’t be simpler – and it works!
January 20
Audio:
This one’s for the girls
How to use it:
The idea behind this trend is highlighting what it feels like when someone tries to tell you how to do something you’re really good at. It’s a light-hearted way to push back against mansplainers or anyone else who tries to dull your shine.
Hook Ideas:
Product-based: Me when a man tells me [unasked for advice] when I literally [impressive fact]
Service-based: When other people tell me there’s no way to [problem you help solve] but that’s exactly what I do every day with [service you offer]
Example:
Example of how to use this sound to share with your audience a little bit of who you are and what you do.
January 13
Audio:
🔗 Sobbing
Just a standard soul-cleansing sob 😂
How to use it:
The best way to use this trending sound is to give people a quick picture of what they can expect if they follow you. With a strong hook, viewers can easily decide if your account is for them! It’s also great for spotlighting something you or your audience is dreading.
Hook Ideas:
Product-based: Me because not all the [specific description of your ideal audience] who want [unique benefit of your product] have found my account yet
Service-based: When you said you would [solve problem] next month and now it’s next month
Example:
This service-based example taps into the universal dread of Mondays.
January 6
Audio:
Dorit from the Real Housewives of Beverly Hills
How to use it:
The idea behind this fun trend is positioning your products or services as exactly what your audience needs. It gives you an easy way to call out your ideal audience and let them know how your business could change their life – even in a small way.
Hook Ideas:
Product-based: Me after buying [your product]
Service-based: My clients talking about how they feel after [service]
Example:
The POV angle highlights the transformation offered by this service-based business.